China’s outbound tourism market has become the fastest growing and most active in the world. Statistics from the World Tourism Exhibition show that from year 2001 to 2006, the number of China’s outbound tourists almost tripled, growing from 12 million to over 34 million per year. According to their forecasts, the numbers will reach over 50 million by 2015. China has already surpassed Japan to become Asia’s largest exporter of tourist. With such strong and rapid growing trend in outbound tourism, the China market will certainly become one of the most lucrative tourism market in the world. As the Chinese tourists become more sophisticated, simply joining a tour group and sightseeing will no longer be they are looking for when traveling abroad. More personalized travel plan has become an increasingly popular choice for Chinese travelers. To help you study and better understand Chinese consumers’ behavior when it comes to traveling overseas, ChinaPolling conducted a national Omnibus survey that will provide you with in-depth data of Chinese consumers’ preferences when it comes to International travel.

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Sharing photos with friends,family and colleagues is an internet phenomenon which virtually everyone participates in,and Chinese are no exception.What do Chinese rely on for sharing?
In a recent China Polling national study composed of 1931 panelists from all over mainland China, it was found that 99% of internet users forward pictures to friends, family and colleagues. Over 65% of them frequently.

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