Ranked as number one in terms of having the largest mobile phone owners in the world, China’s mobile phone users have already exceeded 540 million. That is, approximately 38% of the nation’s population, average 1 out of 3 persons owns a mobile phone. And the number is continuing to grow, especially in the 3rd tier and rural areas. What are the Chinese consumers doing with their mobile phone? As the mobile telecommunications grow into a more matured market, how can your company attract and retain more mobile phone buyers? This exclusive Omnibus study will provide you with comprehensive consumer behavior analysis of the mobile phone market and its consumers in China.

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The youth of China represents 14.6% of the nation’s total population. The 2005 national census shows that China has 248 million young people aged between 15 and 24. The youth market clearly is the largest new consumer segment which adopts trends the fastest and increasingly sharing many same ideas as their Western counterparts. This is mainly due to the globalization brought on by availability of the Internet. They have become the most sought after consumer group in China because of their loyalty to branded products such as sporting goods and digital gadgets. They are the opinion leader in China and have resulted in influencing a great deal of the overall spending power in China. How to capture this huge consumer group has became the main business strategy for many global companies. This exclusive Omnibus study will provide you with comprehensive data of the youth market in China and track trend within various industry sectors.

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Fast food is gaining popularity amongst the rising middle class in China with McDonald’s, KFC and Starbucks leading the way amongst western-style fast food.

Hitting the streets again, China Polling recently did a study at several McDonald’s locations to gauge purchase habits and environment preferences.

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With the 2008 Olympic Games just around the corner, China is eagerly preparing for this historic event and enthusiastically promoting anything and everything that’s connected to the Beijing Olympic. According to recent announcement by BOCOG, the Olympic Game would generate approximately US$1.6 billion profit from licensing, sponsorships and ticket sales. What are the Chinese consumers’ reactions and perspectives toward the Olympics before, during and after the games? How can your company benefit from such economic boost in China? This exclusive study will provide you with consumer behavior analysis of this economic growth opportunity within various industry sectors. China Polling is proud to conduct this 10 months research (from February to October 2008) with www.cctv.com, the official licensee of the digital broadcast rights for the 2008 Beijing Olympics within China. We will be using our traditional sampling methods but will also have a huge presence on the official CCTV Olympic website http://2008.cctv.com.

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