China Polling - The Source For Chinese Consumer Insights | ChinaPolling.com

The Source For Chinese Consumer Insights

Chinese Fast Food Environment Study

16th January 2008

Fast food is gaining popularity amongst the rising middle class in China with McDonald’s, KFC and Starbucks leading the way amongst western-style fast food.

Hitting the streets again, China Polling recently did a study at several McDonald’s locations to gauge purchase habits and environment preferences.

What Information Do You Want To Be Provided With While You Are Dining?
Media Type Percentage
Weather Forecasts 36%
Daily News 32%
Music 26%
Advertisements 21%
Entertainment News 19%
Public Information 5%
Store Hours 2%
Store Information 2%
Note: numbers may not add up to 100% due to rounding Powered by China Polling Real Time Stats, January 2007

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Automobile Omnibus

14th January 2008

Complete data set including a full spectrum on the current state of the automobile market in the Chinese market including first-time buyers, second-hand automobile sales, foreign and domestic automobiles.

The automobile market in China is large and growing. Having a personal automobile in China is less about convenience and more about status. As the Chinese economy continues to develop, owning a car has become a “must have” in the world’s largest market. In 2006, the Chinese auto market grew 25% and reached 7.22 million car sales with all classes of vehicle reporting gains.

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