Complete data set including all categories of alcohol and demographic profiles of alcohol consumers throughout China are thinking and drinking as well as preferences for 15 common social activities, other alcohol consumption and behavior profiles.

The alcohol market in China is growing as the market develops. Research is showing that the traditional beer, wine and Chinese white alcohol* markets, while staying stable, are giving way to more mature offerings such as Rum, Tequila, Vodka, Gin and Sake.

The goal of this research is to track trends of all segments within the alcohol market and provide an instant snapshot at any time of the market status. Critical situations in which alcohol is consumed are analyzed and investigated with the focus being on what alcohol Chinese consumers deem to be most appropriate for consumption.

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Drinking is part of culture in China, and there are few drinks as social as beer. At restaurants, while visiting friends, or just hanging out, beer is one of the most commonly seen drinks

In a recent national study conducted by China Polling, panelists were asked about beer.What they drink, how they drink, where they drink, what they talk about while drinking.In the end, our sample contained 2665 panelists, of those 714 claimed to love beer more than wine, bai jiu or other hard drinks.This also shows the prevalence of drinking in China, only 4.7% of our panelists claimed to not consume any alcohol.

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